Our History

Justice Jewelers, a Springfield icon for more than 30 years

Justice Jewelers, now in its third decade of business, was founded by Woody Justice, a Springfield, Mo., icon whose voice is still known throughout the Ozarks for his famous radio ads about the store’s renowned Wokka Wokka diamonds.

His daughters, Margie and Amelia, grew up working at a local company that started as a little jewelry appraisal shop in 1982 and is now a 9,500-sq. ft. superstore overlooking Highway 65 and Battlefield Road. From the time they were toddlers, Woody’s only children were learning about what made the finest diamonds, colored stones and pearls. Lessons about the ethics of business were as much a part of their upbringing as arithmetic. 

Continuing the legacy

Today, Margie and Amelia are continuing to serve the Ozarks and beyond with a simple rule in mind, one learned from their father: nothing is more important than a store’s relationship with their consumers. A sale is not just a sale but a promise of quality and service for life. That’s why every purchase made today comes with their promise to repair the piece forever.  

As the second generation of Justice family jewelers, Woody’s daughters are bringing their own passions to the business, with a female perspective that helps them understand just what women want. That’s why they’ve started programs like Something Borrowed, on offer to lend brides up to $25,000 worth of fine jewelry on their wedding day when the couple purchases their engagement ring through Justice Jewelers. It is a privilege that belongs to a Justice bride.   

Margie and Amelia, who studied fine art in the U.S. and abroad, are also bringing a new focus to fashion jewelry, making sure consumers in Missouri have the finest styles from around the world at their fingertips. Woody’s “girls” hand-pick the gems customers see on the store floor, where they work every day with expert staff who have a combined 150 years of experience in the jewelry world.

Giving back is part of the process

The second generation is also continuing their father’s legacy of giving back to the community. Part of that supporting Camp Barnabas, a camp for kids with life-threatening illnesses and disabilities. Today, Justice Jewelers’ donations to that cause have added up to more than $370,000.

Justice Jewelers, now part of the city’s fabric for 32 years, operates in the constant memory of its founder and with an eye on what consumers will want tomorrow, not just today. Margie and Amelia are proud to continue the store’s legacy of being a place for everyone, no matter their budget or needs. Like their father, they want nothing more than to be your jeweler.