For three generations, the Yehuda family has earned a flawless reputation in nearly every facet of the diamond industry. The family patriarch, Ben-Zion Yehuda, was a well known diamond trader, scientist and inventor. His son, Zvi Yehuda, created the Yehuda Clarity Enhancement Process in 1982. Today, Zvi Yehuda's children are aggressively positioning the Yehuda Diamond Company for success in the new millennium. With offices on three continents, the Yehuda Diamond Company controls 80% of its niche market and is growing at an incredible rate of 40 to 50% each year.

Born in 1937, Zvi Yehuda the inventor always had a love for diamonds. That affection led to his first breakthrough at the tender age of 16, when he discovered a scientific way to recycle diamond dust. Later, he invented the procedure to laser drill diamonds. And then he invented a machine that could actually predict the color of a diamond before it was even cut. But, his greatest accomplishment to date is the invention of the Yehuda Clarity Enhancement - a process that optically eliminates feathers, which are naturally occurring imperfections in diamonds. Zvi and wife, Meira, were proud to see their four children continue the Yehuda family's great tradition in the diamond business.

In 1988, Zvi's sons, Dror and Ron, opened a New York-based office and launched an all-out campaign to introduce the U.S. marketplace to their new product. The brothers' strategy included extensive advertising, frequent trade show participation, and an endless list of speaking engagements. In 1999, Zvi's two other children, Moshe and Yael Yehuda-Kenigsberg, joined the Yehuda Diamond Company's extensive buying, cutting and sorting facilities in Israel.

Yehuda's Unique Weight-Saving, Size-Retention Technology

During the Yehuda clarity enhancement process they insert a microscopic amount of material into the part of the diamond that contains a feather. This material has the same optical properties as the diamond itself. When light travels from one medium to another, it either changes its course or reflects in a different direction. When light attempts to pass through a non-enhanced diamond that has a feather, the light hits the feather and reflects off in any number of directions. That is why we see the feather, and the diamond doesn't appear to be clean. With a Yehuda diamond, the light passes through the natural feather because the material used for the enhancement has the same optical characteristics as the diamond. The beam of light "thinks" it's still traveling through the same material (diamond) and continues its original course.

Who Invented This Clarity Enhancement Process?

In 1982, Zvi Yehuda, an extremely famous Israeli scientist discovered a way to enhance the clarity of diamonds. The revolutionary process optically eliminates "feathers", which are naturally occurring in most diamonds. The result is a more visually stunning diamond that you can purchase for significantly less then a similar-looking, non-enhanced diamond. Best of all, Yehuda Diamonds are totally natural and come from the same diamond mines as all other diamonds. The clarity enhancement process is not visible to the naked eye. Only your trained jeweler will ever know that you own a natural Yehuda Clarity Enhanced Diamond.

Does Clarity Enhancement "Change" A Diamond In Any Way?

No, it is still a natural diamond - it just looks better. The amount of material used to fill the feather is so microscopic that even the world's greatest diamond laboratory, the Gemological Institute of America (GIA) has reported that Mr. Yehuda's clarity enhancement process adds ZERO WEIGHT to a diamond. Take a look at the before and after pictures below and judge for yourself.

Do I need to take care of my Yehuda diamond differently than other diamonds?

Absolutely Not. The Gemological Institute of America (G.I.A), after extensive research, has determined that normal wear and tear cannot harm the enhancement. Only if the Yehuda diamond is exposed to high heat or strong acids and bases, the enhancement may be reversed. In the extremely rare case that a Yehuda Diamond should lose its enhancement, the Yehuda Diamond Company will re-enhance the diamond at no charge, no questions asked. With each diamond sold, Yehuda provides a unique business card-sized CD, which when played on a standard PC, describes the Lifetime Guarantee.

Every Clarity Enhanced Diamond sold by Yehuda Diamond Company has a built-in signature "Flash effect" that can be seen under normal 10X magnification. The flash effect appears as a line of vivid color at the location of the enhancement.

As a result, The Yehuda Diamond Company can offer you visually stunning diamonds for the price of 20-30% less then similar looking non-enhanced diamonds. You can either save money or purchase a bigger, more beautiful diamond.

More over, now you are able to choose 2 loose diamonds or any 2 pieces of diamond jewelry, and compare our prices to other online retailers. Then tell us your zip code and we will ship the items to your local jeweler. No credit card needed and no obligation on your part. You can make an appointment with your local jeweler and take a look at our diamonds in person. If you like what you see you can purchase the diamond at your jeweler at the Internet price.