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Woody Justice (Owner, Justice Jewelers), on left, Michael J. Kowalski, on right (CEO of Tiffany). Inducted into the Jewelers Hall of Fame from over 30,000 jewelers.

Already have your Wokka Wokka™? View your diamond's live interactive report here: http://www.gemex.com/

 

The Wokka Wokka™ Diamond, It's all about the Sparkle!

The Wokka Wokka™ Diamond with a light performance report from Gemex.
On the left, a 58 facet standard cut diamond. On the right a 90 facet Wokka Wokka™ diamond.

What makes the Wokka Wokka™ Diamond Sparkle so much?
Wokka Wokka™ diamonds
have 90 facets versus the traditional 58 facets of round brilliant cut diamonds and 
the beauty of the Wokka Wokka™ cut comes from its special facet arrangement that creates superior light return maximizing the the brilliance and the sparkle of the diamond.

How are Wokka Wokka™ Diamonds cut?
Wokka Wokka™ diamonds
are cut by master diamond cutters who take the additional time to cut these diamonds with the precision needed to make the Wokka Wokka's™ light performance as high as possible. It takes more than three times the amount of time to produce a Wokka Wokka™ diamond than it takes to cut an ordinary round brilliant cut.

How is the light performance of a Wokka Wokka™ Diamond measured?
The Wokka Wokka™ diamond
is measured for light performance using the industry's latest technology, the GemEx BrillianceScope. All 1/2 carats and larger Wokka Wokka™ diamonds are inscribed with GemEx Light Performance Analysis report serial number and come with a copy of the report.

image4
A GemEx Live Report for all Wokka Wokka™ diamonds 1/2 carats and larger can be viewed at www.gemexlive.com by using the diamond's serial number.

All Wokka Wokka™ solitaires have the Wokka Wokka™ logo stamped inside the shank, identifying your diamond as an exclusive brand.
 
The value and brilliance of the Wokka Wokka™ diamond   provides an exquisite diamond that you will be proud to own.

For an interactive sample report:
Please check out the Gemex website: www.gemexlive.com
Enter in Diamond ID box the following number: 0308009. This is a report on a Wokka Wokka™ Diamond.
Please try the buttons on the bottom: White Light, Color Light and Scintillate.

All Justice Jewelers Sales Associates have been trained in the Gemexcellence Program


An important independent authority in reporting news about diamonds and the diamond industry discusses the "wow factor" which we at Justice Jewelers like to call the "Wokka Wokka™" factor!

As seen in the article of the Rapaport Diamond Report February 1, 2008 Issue

The Sparkle Factor

"Diamantiares often speak of "the life" of a diamond. What gives a diamond life? What exactly is the essence of this life?"

"In short, the answer to the question"What gives a diamond life?"is that diamonds come alive when they sparkle . Light dances across the crown as the stone is rocked back and forth.The stone becomes a complex mosaic of bright white flashes and intense color.The essence of that life is a diamond's scintillation; it is scintillation that catches the eye and gives diamonds the "wow" factor." (Woody calls it the "Wokka Wokka" factor!)

"One of the primary findings of the research revolves around a simple concept: sparkles.

They are the building blocks of scintillation and can be white or colored,few or many.They can be well distributed across the crown of the stone or localized in certain areas. Sparkles can be large, bold flashes or tiny, infinitesimal slivers. Moreover, different shapes and sizes of sparkles can occur on different parts of the stone."

"Because scintillation is dynamic by nature, the software models the stone in hundreds of orientations to simulate how the stone might perform when rocked back and forth. Various animations of the diamond in motion are then produced in order to accurately display the scintillation potential of the stone. When compared to observations of real stones in motion,these animations show a striking similarity."

As most jewelers are already aware, some diamond cuts tend to"sparkle"more than other facet arrangements. This is because the particular geometry of each cut design subdivides the crown of the stone into a virtual facet pattern common for the particular facet arrangement.

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